top of page
Search

How Interactive Website Tools Can Boost Senior Living Leads

Writer's picture: Natasha DrakeNatasha Drake

Updated: Jan 17


This blog post explores how interactive website tools can significantly improve lead generation for senior living communities. It highlights the importance of catering to tech-savvy prospects who expect a more engaging online experience, drawing insights from The Drake Insights Podcast Episode 10 "Interactive Sales Tools" with Mary Greer, a seasoned senior living marketing expert and Senior Solutions Consultant at Engrain.





The Evolving Landscape of Senior Living Marketing


Imagine a potential resident visiting your senior living community's website. They're looking for a new home, but unlike prospects of the past, they're tech-savvy and expect a more interactive experience. They want to virtually explore the community, filter apartments based on their needs, and get a feel for the place before reaching out.


This is the reality of senior living marketing today. As Natasha Drake, host of The Drake Insights Podcast, highlights, adult children and potential residents alike expect websites with interactive tools.



Enter Engrain's SightMap: A Powerful Interactive Tool


Mary Greer, a Senior Solutions Consultant at Engrain, joins the podcast to discuss how their SightMap tool can address this exact need. SightMap is an interactive map that transforms your website into an engaging self-service experience for potential residents.


Here's how SightMap empowers prospects and benefits your community:


  • Virtual Exploration: Visitors can virtually explore the entire community layout. They can see where apartments and amenities are located, getting a real sense of the space.

  • Filter for Preferences: Want a ground-floor apartment close to the walking path? SightMap allows visitors to filter apartments based on specific criteria like floor level, size, proximity to amenities, and more.

  • Deeper Dives with Photos & Videos: Engaging photos, lifestyle videos, and even virtual tours can all be attached to specific apartments and amenities within SightMap. This allows visitors to delve deeper into features that interest them.


The Data Speaks for Itself: Increased Engagement and Conversions


Mary shares impressive data on the impact of SightMap. Here are some key takeaways:


  • 24% Increase in Website Engagement: Interactive features like SightMap keep visitors on your website longer, allowing them to explore more and learn about your community.

  • Twice the Sessions with SightMap: Compared to just displaying floor plans, SightMap leads to visitors having twice the number of sessions or views within your website pages. This signifies a deeper level of engagement.

  • 88% Longer on Unit Searches: Prospects spend significantly more time researching specific apartments within SightMap, indicating a strong interest in what you offer.

  • Over 100% Increase in Virtual Tour Usage: SightMap seamlessly integrates virtual tours of individual apartments. This data shows a dramatic increase in the use of these tours, further enhancing the decision-making process for potential residents.

  • 225% Increase in Applicant Volume: Ultimately, the most impactful result: SightMap translates into a significant rise in qualified leads and applicants for your community.


Beyond Engagement: Empowering Residents and Streamlining Sales


Interactive tools like SightMap aren't just about visitor numbers. They empower potential residents to take control of their research journey. They can explore independently, identify apartments that meet their needs, and feel confident about their decision before contacting your sales team.

 

For your sales team, this translates to a more efficient process. They can focus on nurturing qualified leads who are already pre-sold on the community based on their SightMap exploration. This allows for more personalized and guided tours, fostering stronger connections with potential residents.



Key Takeaways and Moving Forward


The podcast emphasizes the importance of embracing new marketing tactics. Senior living prospects today are tech-savvy and want readily available information online. Interactive tools like SightMap cater to this need and deliver impressive results. Here are some closing thoughts:


  • Transparency is Key: Mary highlights the growing importance of transparency in senior living marketing. Prospects expect to see detailed information about the community upfront, and SightMap facilitates this by showcasing everything from apartment layouts to amenities.

  • Affordable Solution: Good news! SightMap is an affordable solution for senior living communities of all sizes. This makes it a valuable tool for any community looking to boost their online presence and attract qualified leads.


Ready to Take Action?


Consider incorporating interactive website tools like SightMap into your senior living community's marketing strategy. This can be a game-changer in terms of engaging potential residents, streamlining the sales process, and ultimately increasing occupancy rates.


For more information:

  • Contact Natasha Drake at Drake Strategic to learn more about interactive website tools and other strategies to increase your lead generation and conversion metrics.

  • Contact Mary Greer at Engrain to learn more about SightMap.

  • Subscribe to The Drake Insights Podcast for more senior living marketing tips.



Looking for more senior living marketing insights? Subscribe to The Drake Insights Podcast and visit Drake Strategic's website at drakestrategic.com for additional resources.




5 views0 comments

Comments


bottom of page